Relay.app, a no-code workflow automation platform that positioned itself as a human-in-the-loop alternative to Zapier and Make, told customers on July 16, 2026 that it is shutting down. Free accounts lose access on August 15, 2026, while paying customers keep access until September 14, 2026; the company has already disabled new signups and free-to-paid upgrades, and existing workflows keep running until each account's respective cutoff. The company is offering prorated refunds to annual subscribers and, during the wind-down window, extra workflow-execution steps and AI credits at no charge to help customers finish migrating. Notably, Relay's shutdown notice explains the logistics in detail, covering deadlines, refunds, and data export, but gives no public reason for the decision, which is common practice for startups winding down but leaves the market to speculate about causes ranging from funding running out to being acquihired or simply losing the competitive race against larger, better-capitalized rivals. For anyone using or evaluating no-code automation tools, this is a useful data point about consolidation pressure in that market: Zapier, Make, and n8n have all been layering AI-agent capabilities into their platforms over the past year, effectively converging on the same feature set, and a smaller player without a clear differentiation or a large enough customer base can get squeezed out even with a genuinely different product angle. It is also an operational reminder for teams that build business-critical processes on top of third-party no-code automation platforms: workflow tools sit in the critical path of real business processes like onboarding, approvals, notifications, and data syncs, but carry the same platform risk as any other SaaS dependency, and teams that do not budget time for an eventual migration can end up scrambling on short notice, as Relay's customers now are with roughly a month or two of runway to move workflows elsewhere.